Essay on Psychology and Health Problems - 1139 Words

While summarizing the multi-factorial model, many aspects included there can possibly determine different outcomes of people’s health in relation illness. The model shows how biological, environmental, behavioral, personality and social-cultural factors are imperative in relation to some of the leading causes of stress related illnesses. Most importantly, (Hoover, 2000) notes that genetic and lifestyle factors are among a few that simple answers to why some people can maintain their health, while others become ill. Most people believe that biological factors play a huge role in members of a family becoming ill. We often think that our genetic makeup will ultimately lead our health down the same paths as earlier members of our families†¦show more content†¦Coronary Heart Disease is the leading cause of death in the United States of America. With heart attacks leading the way, (American Heart Association, 2000a) the ways in which people work, exercise, etc, has much to do with their risk to develop (CHD) Coronary Heart Disease. The second is that of Cancer. Cancer has been noted as being the â€Å"number one killer in women within the United States, and the number two killer of men.† (National Cancer Society, 2001) Psychology has made an astonishing mark in understanding and managing patients that suffer with these two health problems. While psychology have suggested that adopting healthier habits will increase an individual’s risk of developing Coronary Heart Disease, there are also many other factors to consider when adopting this change. One such change would be exercising regularly, and if a smoker, stop immediately. Psychology has used such steps to assist the individual suffering from the illness, possibly to limit the short-term difficulties that the health problem most probably will bring in the long-term. There are other types of assistance that psychology offers to ill individuals in reference to Coronary Heart Disease, ano ther being avoidance of high energy job titles that many people who developed CHD currently have or have had in the past. By modifying the Type â€Å"A† behaviors of effective and on the go individuals, people could possibly reduce the risk of hypertension inShow MoreRelatedCommunity Psychology and Public Health Approaches to Social Problems1049 Words   |  5 PagesCommunity Psychology and Public Health approaches to Social Problems All change, individual or collective, stems from discontent or dissatisfaction with the status quo. The same is true of mainstream Psychology. The 1940’s through to the mid 1960’s gave rise to CommunityRead MoreCommunity Psychology and Public Health Approaches to Social Problems in South Africa806 Words   |  3 PagesMy aim in this paper is to analyse community psychology and public health and distinguish between the two approaches. Community Psychology focuses on economic, environmental, political and social factors that influence the way in which people all over the world live their lives. It also touches on social factors that contribute or causes problems in various societies. Public Health on the other hand, according to Tutorial Letter 102/0/2014, is defined as being concerned with â€Å"preventing disease andRead MoreCritically Compare and Contrast Community Psychology and Public Health Approaches to Social Problems851 Words   |  4 Pagescommunity psycholog y and public health approaches to social problems. I will do this by comparing strengths and weaknesses of both approaches, as well as similarities between these approaches. To compare these two concepts, one should first have a basic understanding of the origins and historical development of community psychology and public health. According to the American Heritage Medical dictionary (www.ahdictionary.com) Community Psychology is â€Å"the application of psychology to communityRead MorePsychology : The Human Behavior And Mental Processes Through Laboratory Experiments, And Psychotherapy990 Words   |  4 Pagescrowded with many different kinds of people and professions, which form issues of how work together and live with one another. In these situations, psychology serves its purpose by creating answers to these questions. The field of psychology helps create an understanding of these problems, which increases the possibility of treatment. These careers in psychology fall into three main categories of practice: psychologist, clinical psychologist and psychiatrists. Each of these categories differs in the scopeRead MoreEssay about Examination of Clinical Psychology1197 Words   |  5 PagesRunning head: EXAMINATION OF CLINICAL PSYCHOLOGY Examination of Clinical Psychology University of Phoenix PST/480 Karen Wilson Nov 14, 2011 Examination of Clinical Psychology Clinical psychology is a very important as well as popular part of the field of psychology that is used very often. To begin, a definition of clinical psychology will be included. According to APA (2009) â€Å"Clinical psychology attempts to use the principles of psychology to better understand, predict, andRead MorePyc4811 Assignment 11430 Words   |  6 PagesPYC4811 Assignment 1- 657794 Student Number- 55560296 Community Psychology and Public Health’s Approaches to Social Problems Introduction Community Psychology and Public Health models both cover the same ground but with key differences in the explanation of causes and influences on mental illness. Community psychology has a primary focus on understanding, and working with, people in their wider social context. Public Health on the other hand is concerned with preventing disease and distressRead MoreWhat is Psychology?925 Words   |  4 PagesIn 1929, psychology was defined as the study of consciousness. From about 1930 to1970, the definition of psychology changed with dealing more with the scientific study of behavior. From about 1970 on, psychology was defined as the scientific study of behavior and mental processes. However, according to nowadays definition of psychology, it could be defined as the study of the behavior and human mind. Factors which influencing our behavior include physical, emotions, thoughts and social. It can helpRead MoreCommunity Psychology1488 Words   |  6 Pagesand contrast community psychology with the public health approach Introduction In this essay, I will critically compare and contrast community psychology and the public health model in terms of their origins, core concepts, strengths and pitfalls of each approach, similarities and differences and in what way these approaches do or do not supplement one another. Community Psychology according to The Cambridge Dictionary of Psychology is defined as â€Å"a branch of applied psychology that focuses on person-environmentRead MoreEssay on Psychologists1017 Words   |  5 Pages Psychology is the study of human behavior, how we think, feel and act. Psychologists study both normal and abnormal behavior to understand it. Psychologists also try to use what we learn from that study to help people change aspects of their behavior that they want to change. Areas of psychology are clinical, industrial, and developmental. Careers in Psychology offer varied opportunities. Employment opportunities for capable psychologists are expected to be slightly better than average over theRead MoreSimilarities And Differences Between Counselling, Clinical, And School Psychology1502 Words   |  7 PagesAREAS OF SPECIALIZATIONS IN PSYCHOLOGY: SIMILARITIES AND DIFFERENCES IN COUNSELLING, CLINICAL, AND SCHOOL PSYCHOLOGY Psychology, a social science that deals with the study of behaviour and mental processes is an evolving field that has over nineteen (19) major areas of specializations. New areas are being developed and existing areas are evolving to address the needs that arise to understand human behaviour and also how adjustments can be made. Every field in psychology is designed to solve conflicts

The Reality Of The Film Industry - 985 Words

The world was once a sweet dream we so dearly held close to our hearts, but this country we now live in is only the reality we failed to see as children. Women are seen as objects, toys, things to be messed with and manipulated. What we fail to see is that we are misusing our women and victimizing them in a game society forced them to play—a game in the media. Daily, our minds are flooded with images of scantily clad women, vulgar sex scenes, and women being shamed for living their own life the way they want to live. Movies, television, and social media are platforms which serve as a hanging place for women, and where morals and judgement on what women do are taken as facts rather than opinions. Pop culture today, dictates the lives of many impressionable youth and unfortunately women are negatively spotlighted as we, as Americans, consume countless hours of media in any given day. In the film industry, for example, the striving for perfection that young girl s so desperately chase can do more harm than good. Clark addresses this issue stating â€Å"feminists worry that the overabundance of people who are perfect physical specimens in TV, movies and advertisements can damage the self-esteem of young girls† (Clark). The lack of reality portrayed in movies tells these girls that they are not good enough for themselves, that they are not up to a â€Å"standard,† that the actors and actresses on the screen don’t even live up to. With a lot of expensive makeup, lighting,Show MoreRelatedHow to effective use visual communication design in the film Visual communication is to take1700 Words   |  7 Pagesvisual communication design in the film Visual communication is to take diverse information and designs it for both print and screen based media, also from print like newspapers magazines, books and tickets to the screen like web interfaces, film titles to right through to environmental applications. Therefore, it need designer to creative thinking and an eye for detail. As an integral part of the culture, visual communication design is an exciting and growing industry where vision and creativity areRead MoreCritical Review of Andre Bazin Rudolf Arnheim Articles1331 Words   |  5 PagesThis critical review will focus on the articles of Andre Bazin [What is cinema?] (1945) and Rudolf Arnheim [From Film as Art: the complete film] (1933). Through a close reading of both articles, I intend to evaluate and compare the different concepts of cinematography based on the two different film critics’ articles from a critical point of view. These two articles highlight the same topic from different perspectives with regards to cinema and art, what they have in common and how each writer keepsRead MoreThe Pact of Hindi Films in India Essay1125 Words   |  5 Pagesestablished arrival of film in India and how several factors have had an influence on the Bollywood industry, the paper will now explore the pact of Hindi films in India. Through commercialization, Bollywood reinforces the idea of the importance of materialism. Throughout a film, objects are constantly being presented in some form of product placement. Rather than entertainment, Hindi films are now being used as a means for advertisement and marketing. By constantly showing films in which an actor isRead MoreCinema During The Great Depression And World War 21272 Words   |  6 PagesAmerican Film Industry: perhaps no other form of artistic expression has induced the same air of life, reality, and fantasies in the minds of society. Otherwise known as Hollywood, this mass media franchise captured the minds of many when it began in the early 20 th century. Despite the dismal consequences people had to face during this era, reinstating the fantasized American values of individualism, social equality, and progress gave citizens a reason to buy a movie ticket. Influential film makersRead MoreTelevision Genre And Style Of Mockumentaries Essay1736 Words   |  7 Pagestheir impacts on society itself. According to Oxford Dictionary, a mockumentary can simply be described as, â€Å"A television programme or film which takes the form of a serious documentary in order to satirize its subject† (Oxford Dictionary). More often than not, TV series will often follow this basic definition of a mockumentary as most shows seem to be based in reality but often slightly exaggerate certain elements in order to satirize whatever subject they take on. This helps explain why almost allRead MoreImpact of Indian Cinema1090 Words   |  5 Pageswith a few adjustments could be used as a projector , camera or a printing machine) declared that the cinema is an invention without a future. The primitive form of cinema were ‘ living photographic pictures’ which attempted to produce reality. If Cinema in reality was considered to be an invention without a future, it wouldn’t have ceased to exist till the present age and develop to its current stature with powerful attributes. The dawn of Indian Cinema marked its birth and development after theRead MoreParis Spleen Analysis1645 Words   |  7 PagesCharles Baudelaire’s Paris Spleen largely revolves around the struggle between reality and idealism in terms of boredom and the way it pervades reality. In many of the poems, the speaker obsesses over his fear of time and – ultimately – his own mortality. Consequently, he explores many forms of escape throughout the collection: women, intoxication, writing, and other forms of pleasure. â€Å"Be Drunk† examines the need for these distractions, stating that being drunk on anything is necessary to ignoreRead MoreThe Film Food Inc.889 Words   |  4 PagesThe film Food Inc., like many other films of its category is not so much of an informative documentary, rather more of a slanderous exposà © which blows the lid off of the food industry and its operations. To say that the film is neutral and tends towards more of an educative approach w ould be a misinterpretation to say the least. Throughout the entire movie it is always evident that the movie aims not solely to educate its audience about the truth of their food, but to convert the misinformed andRead MoreEssay on Film Realism965 Words   |  4 PagesComplete Film The introduction of sound films in the late 1920’s was a divisive issue among those involved and interested in the emerging motion picture industry. Even though it wasn’t the sudden breakthrough it is often perceived to be, the addition of sound and voice to mainstream cinema revolutionized movie making and led to conflicting viewpoints as to whether or not this innovation was a positive progression for film as an art and as an industry. While the addition of sound to films was generallyRead More Technology Film Essay867 Words   |  4 Pages Technology Film Technology has had a huge impact on the world, especially the film industry. It has had a long past and as the technology advances, it becomes more and more realistic. It all began with the first machine patented in the United States that showed animated pictures or movies. It was called the â€Å"wheel of life† or â€Å"zoopraxiscope† and was patented in 1867 by William Lincoln. Moving drawings or photographs were watched through a slit in the zoopraxiscope. However, modern

AENEAS A DEVOTED HERO Essay Example For Students

AENEAS A DEVOTED HERO Essay In Virgils Aenied, he illustrates the hero and central character, Aeneas, as a man who presents piety and duty. This human emotion piety, pietas in Latin, is duty towards family, country, and gods. Aeneas always fulfills his duty to his family, his fated city, and his gods. This piousness is what keeps him going through the grueling journeys and challenges, even when things are not going perfectly. Pietas is the characteristic that makes Aeneas stronger through each trial as he makes personal sacrifices and never wavers from his duties to his family, his country, and most of all to the gods. We will write a custom essay on AENEAS A DEVOTED HERO specifically for you for only $16.38 $13.9/page Order now The complete devotion to Aeneas family is a commendable trait of piety. Aeneas love for his kin is exemplified in his fleeing of falling Troy. He was recalling his story to Dido about how when he realizes that there was no use fighting any longer, and that he must leave Troy; he hurries off to find his family. Once he reaches his family, he has his father, Anchises, on his shoulder, Iulus, his sons little hand in his own, and Creusa, his wife close behind as they head off for the ships. When he reaches his destination at the funeral mound, he realizes that his wife was missing. Aeneas turns back alone into the city nothing for it but to run the risks again comb of all Troy, and put his life in danger as before(975-979 II). His devotion to his wife was worth risking his life in order to bring her to safety. As he frantically searches in endless quest from door to door(1001 II) for Creusa, her ghost appeared to him and told to him that she cannot go with him because she was longer livi ng, but to go back to the family and that a special mission is ahead of him. Personal loss is a tragedy that Aeneas must face as he ventures on to reach is fate. His pious personality is the characteristic that saves his family and leads him on his journey to the future founding of Rome. Every battle that Aeneas fights, is a battle fought for his country. In book II, during his recollection of the end of Troy, he tells Dido that even though he was told to flee, he did stay back for a short while and fought. The reason for this action could be that he could not stand to see the destruction of his home. After his escape of Troy, Aeneas endures journey after journey of unsuccessfulness. His pieta here is what kept him going through the grueling time. As he was telling his heartfelt story to the queen, Dido, she was falling helplessly in love with Aeneas. During the stay at Carthage, the love between Dido and Aeneas bloomed. The stop at the city turns into a yearlong settlement. Jove, ruler of the gods, began to get angry because Aeneas is not fulfilling his destiny. He sends out his messenger to scold Aeneas and remind him that he has duties to accomplish. Aeneas must now choose between his fate or his love for Dido. As he fought down his emotion for Dido, Aeneas makes the decision to carry out the gods instruction. After making the personal sacrifice of losing Dido to the future of Rome, Aeneas exemplified that he is worthy of the term piety. After he leaves Carthage, he eventually arrives at Cumae where at battle against the Italians breaks out. During the fighting, Aeneas kills many enemies, but one incident glorifies his piety to his country. As he was fighting young Lausus, the drove his tough sword through the young mans body,(1142 X) the death on his pale face made Aeneas grown in profound pity and rung his heart(1151-1152). After he kills Lausus, Aeneas faces Mezentius, the young dead soldiers father, and was driven to slay him too. Aeneas kills the father and son duo with pity in his heart as he fights for his country. He does his duty, to fight for his destiny with devoutness to his gods. Aeneas duty to the gods exemplifies his piousness. Through his journeys and challenges, he prays to his gods and asks for blessing. He has total devoti on to the gods maybe because of his half divine. With Venus as his mother, she always watches over him, intervenes with trouble to help out her son. In book III, Aeneas prays at a shrine of Apollo for a home and walls(117-118 III) for his weary men. As Aeneas stay in the home and walls of Carthage, Mercury sent by Jupiter, reminds him that he must remember his fate, and that he should leave immediately. Knowing that he will hurt Dido and leave his happiness, he is being dutifully follow the words of Mercury, who represents the Jove. While following the gods command in Cumae, Aeneas spoke out his vows(236 XII) to the almighty Father, and his lady-thou, Saturnia, more kindly to us goddess, now, I pray; and thou, too, famous Mars,(239-243 XII) and calls on springs and streams, and all the powers both of high heaven and the deep blue sea.(244-245 XII) Even during the suspense of his battle with the Italians, he glorifies the gods and prays for peace to come. Aeneas displays piety to the gods at times of battle and war. His duty and devotion to the gods leads him to the victory over the Italians and to the land. Aeneas victory at the end venerates his piousness. His ability to keep going through endless heartaches and disappointments strengthens him as a hero and as a leader. This admirable trait is shown through the love he has for his family, the devotion of reaching his fate of finding the new city, and the duty to his gods as he ventures through his mission. His pietas was confirmed when he put aside his heart to comply with the wills of the gods. Virgil idealizes Aeneas as a model of great leadership, firm on his beliefs, but also a compassionate person. He is a symbol of the great Roman virtues of pietas. .ued92e133e81b4cdec3d543a3ccd49c9a , .ued92e133e81b4cdec3d543a3ccd49c9a .postImageUrl , .ued92e133e81b4cdec3d543a3ccd49c9a .centered-text-area { min-height: 80px; position: relative; } .ued92e133e81b4cdec3d543a3ccd49c9a , .ued92e133e81b4cdec3d543a3ccd49c9a:hover , .ued92e133e81b4cdec3d543a3ccd49c9a:visited , .ued92e133e81b4cdec3d543a3ccd49c9a:active { border:0!important; } .ued92e133e81b4cdec3d543a3ccd49c9a .clearfix:after { content: ""; display: table; clear: both; } .ued92e133e81b4cdec3d543a3ccd49c9a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ued92e133e81b4cdec3d543a3ccd49c9a:active , .ued92e133e81b4cdec3d543a3ccd49c9a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ued92e133e81b4cdec3d543a3ccd49c9a .centered-text-area { width: 100%; position: relative ; } .ued92e133e81b4cdec3d543a3ccd49c9a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ued92e133e81b4cdec3d543a3ccd49c9a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ued92e133e81b4cdec3d543a3ccd49c9a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ued92e133e81b4cdec3d543a3ccd49c9a:hover .ctaButton { background-color: #34495E!important; } .ued92e133e81b4cdec3d543a3ccd49c9a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ued92e133e81b4cdec3d543a3ccd49c9a .ued92e133e81b4cdec3d543a3ccd49c9a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ued92e133e81b4cdec3d543a3ccd49c9a:after { content: ""; display: block; clear: both; } READ: Affirmative Action - History EssayBibliography:

Race and your community an Example of the Topic Government and Law Essays by

Race and your community Introduction I am a 54-year-old Caucasian male currently based in Afghanistan where I am working as an independent contractor. Before changing base, I resided in Clearwater, Florida where I served at the Pinellas country sheriffs office until I retired. From a career viewpoint, I would say I have vast experience in law enforcement and the military as I have spent forty-three years of my life building on this career path. The remaining thirteen years I have spent in the reserves. This paper will analyze factual and current situation on community relations in Afghanistan from a personal account Need essay sample on "Race and your community" topic? We will write a custom essay sample specifically for you Proceed The human interaction in Afghanistan have been strained particularly the relationship between Americans and the Afghanis tans. Perhaps the perpetrating factor behind this racial discrimination is the September 11 terrorist attack and the response of the United States government in the United States led attack against Taliban and al Qaeda forces. I have had first hand experience of racism on a few occasions, which I shall share in subsequent paragraphs. The community around me is comprised of Afghanistan Sunni and Shia who are predominantly Muslim by religion. The Afghanis are white skinned and dark haired. They look like Asians and it is not hard to distinguish an American from an Afghani. I have blonde hair and grey eyes. I suppose these features make the standout form the Afghanistan crowd. While this distinction is a desirable and helpful attribute in life, here in Afghanistan it works to my disadvantage. The community around me is known for racial intolerance as the Afghanis usually look down upon other races. Profiling based on race is rampant and incidences of assaults and muggings motivated by racial intolerance are the order of the day. The racial discrimination so badly affects my community such that, afghans do not share the same facilities such as; cinemas, hospitals and even educational institutions with the racial minorities. Such segregation is also very evident in schools and in the transport sector as well as in get ting employment opportunities. (Brown, N. 2001). The situation worsened to such high levels recently such that it became very popular to see outbursts and conflicts between people of different races fight in public. In Afghanistan, there are no community leaders but representatives in there place. The representatives in my community are especially hostile to people like me. Allow me to digress from the subject shortly, but it is funny that I should say people like me because it is indeed subjective. I often wonder, what is the color of a person or the texture of his hair? Are we not all human beings with red warm blood flowing in our veins regardless of color or race? As I was saying, my community representatives are not friendly. One encounter I had with leader in my community left me baffled. Last month, I needed to transport some cargo from my workplace to a reserve a few kilometers away. I decided to use a chartered flight as it was the easier option. At the airport, the custom officers did not want to listen to me. I offered them some money to speed up the process but they would not hear me out. I was asked to seek a letter of recognition from the local leader whom I went to but turned me down. It seems that the image they got from their media about us often were of people who are dangerous to live with therefore should be stunned. My convincing proved fruitless, I had to transport my cargo by road, and it was not a good experience. The other members of the community have mixed reactions about foreigners in their country. Others tend to be xenophobic while others are friendly. The xenophobic usually show outright contempt and dislike of foreigners. They fear that we, read foreigners, have come into their country to take away their resources and jobs. Interestingly, xenophobia and racism are terms that used interchangeably and in my case I fail draw a line of distinction. Whenever I visit any state office where leaders are from my race they are quick to serve me. However, I must admit that whenever I visit offices or departments where leaders are from another race, I get a rude treatment. It is like, a payback time for them. This is disgusting in that it is as if the issue of racial discrimination is a vicious cycle, which never ends. People revenge in all manner of ways whenever they get an opportunity to. Another incident that perplexed me was a time I run out of cartridge for my photocopy machine. I had to get some more cartridge and fast. Being a holiday, most shops were closed. (Harrison, F. V. 2005).The only nearby shop was in an interior location dominated by Afghans community. I decided to rush there despite warnings from my American friends. The people in that village looked at me coldly as though I had three eyes. I felt uncomfortable and I left, without the purchase. Racial tensions in Afghanistan between sub ethnic groups and foreigners have sharply increased compared to the past three past decades. Incidences of racial and ethnic discrimination were few and demonstrations by the racial and ethnic minorities fighting for their rights were incidents that were unheard. Racial ethnic minorities have been for a very long time, been sidelined and discriminated in job opportunities and other spheres of life by the majority the dominant tribe, the Pashtun. However, in the major towns all races have in the recent past improved in terms of their interracial relations with the Pashtuns who had previously been discriminating the racial ethnic minorities beginning to realize the importance of mutual racial ethnic coexistence as well as the importance of racial equality. Evidence of improved interracial relations in my community is demonstrated by; the fact that, any member of the community can now access goods and services such as job employment, public fac ilities in any major city. However, in the reserves racial discrimination persists although in a salient manner. I feel that the media has a great challenge ahead of it in order to abolish this pointless war completely. However, the two cases are above are not to conclude that all members of the community are hostile to foreigners like me. I wish to clarify that I have had fulfilling interactions with some community members I have business partners who are Afghanis and they treat me as one of them. They help me network with others and this has helped my contractual work easy. In another incident, a friend of mine reported a case to the law enforcers he was told it would be investigated but nothing actually took place. The only reasonable conclusion as to why the police never acted is the fact that my friend was an African American. As I interviewed my friend, it emerged that, the feeling amongst majority of the racial minorities is that, the interracial relations in the Afghanistan community still need to be addressed, as there are many racial minorities community members who are still discriminated against by the authorities and especially the police department. The media is a powerful tool and in the past, many problems have been solved or corrected using this tool. By educating people on ills that degenerate society, the media narrows the gap created on racial lines. The media in Afghanistan tries to represent us fairly and I believe their level of professionalism is commendable. Radio stations and televisions usually host people to talk about racism and the ills associated with it. The newspaper also publishes articles on the subject. By raising the awareness among people, it helps to dispel myths and beliefs that perpetrate racism and over the recent past, I have seen positive change in the interactions between the community members and foreigners. There are similarities between the people in leadership positions and we foreigners are that we both are value peace in Afghanistan. Foreign investors such as me are interested in peace since our businesses flourish in peaceful atmosphere. On the other hand, the leadership is duty bound to enforce peace within the country. This common interest should be the unifying factor between us. The key differences between us foreigners and the leadership is purely that of race. I fail to understand why humanity chooses to be so shallow in our interrelations and thus un-accommodative of others. If I could resolve any inequities within my community a leader in my community, I would put in place the following measures to eliminate all forms of racial discrimination, which continues to threaten the peaceful coexistence of members of my community. My winning strategy would involve ensuring a discrimination-free community. I would set up a special committee comprising of members from all races to investigate all cases and allegations of racial discrimination reported in my community. I would also start programs that would aim at creating public awareness in learning institutions and other institutions where racism is rampant in Afghanistan. I would also change our perceptions about ourselves as the human race. This is because it is the first step towards addressing this vice called racism. In order to change peoples attitudes, I would start sensitization programs through holding brainstorming meetings with other community representatives, holding an open day event, which brings about all community members from all races to allow all community members an opportunity to freely express themselves. I would liaise with the media and urge the media to broadcast balanced coverage that promotes positive interracial relations. (Kivel, P 2002) There are not enough laws to protect the racial minorities from discrimination. As a result, the problem persists mainly due to the fact that, community members in Afghanistan have yet to change their negative attitudes and stereotypes they hold towards members of other races. Conclusion Human interrelations have indeed been racialised. The twenty first century does not have any place for racial discrimination and it is a high time that, members of my community and leadership realized that, there is a lot of potential in cultural diversity and therefore we should coexist peacefully. Fighting racism is not a one mans show and community members and representatives in Afghanistan should put every effort in the fight against elimination of all forms of discrimination in the community. References Harrison, F. V. (2005) Resisting Racism and Xenophobia: Global Perspectives on Race, Gender, and Human Rights. Rowman Altamira Kivel, Paul (2002) Uprooting Racism: How White People Can Work for Racial Justice New Society Publishers Brown, N. (2001). Measuring self-perceived racial and ethnic discrimination in a social survey. Sociological Spectrum 21

How To Write An Argumentative Essay Essays

How To Write An Argumentative Essay Essays How To Write An Argumentative Essay Paper How To Write An Argumentative Essay Paper Essay Topic: Argumentative Nowadays, in the epoch of great technological development study process has become easier and not so troublesome. Modern students don’t need to go to the library, write long precis or spend much time reading boring literature. The global network gives them all necessary information that is essential for study. Time is changing everything, but essay writing is the permanent component of college or high school. Different types of academic and non-academic papers are in great demand because they reveal the knowledge of students, show the creativity and analytical thinking. This part of education isn’t a problem as well because students have a unique chance to use different services that can create the argumentative essay, for instance, instead of them. Of course, it sounds very positive and sweet, but one fact is obvious – everybody has to know how to write an argumentative essay. That is why we have dedicated this article to the key steps and crucial things of writing an argumentative essay. Hope it will be informative for you. Moreover, we offer you some argumentative essay examples.   Learn more We invoke you to follow this manual as it will teach you how to create the winning and compelling content. First of all, we intend to tell that good argumentative essay is the writing where the author evaluates the evidence and investigate the topic. Another key thing to know is that this type of writing requires not only the presentation of primary and secondary sources; the student has to present his/her assumptions and hypothesis related to the topic. That is why you should be armed with necessary knowledge about how to write an argumentative essay. We offer you this guide that will show the right destination for writing. Understand the essence and goal of argumentative essay You have to brainstorm all possible variants of this type of writing and conclude how you may present your summary of the issue better; as the main purpose of the essay is to state your position and convince the reader about the credibility of your results. Pick the winning methodology While creating your paper, you have to realize which way of writing is the easiest for you. We should say that you can start with arguments and then go to counterarguments. H3: Understand the message of the essay You have to know that the content of your text must develop your argument and prove readers that your research is better than other. Moreover, the target audience should be confident that you, as an author, is aware of different aspects of this investigation. Choose the topic Common knowledge is that this choice is the most troublesome as from the wide variety of possible variants we have to pick the best. Before you begin, we want to say that good topic has to be debatable, controversial, and up to date. Moreover, your main points of discussion should appeal to you. Do not try to re-write somebody’s paper; your task is to create from scratch. Another key thing to know, do not try to prove the obvious fact, for instance, sport makes us stronger; everybody agrees with it without your evidence and investigation. Be confident that you choose the winning topic. Argument When you have picked the theme, it is time for you to think about arguments. The first hint, ask your mom or anybody who can listen to your opinion and advice whether your arguments are effective and persuasive. It will help you realize if your statements will convince target audience. Realize your audience The crucial thing of essay is to know the audience. Obviously, you will speak differently with the committee and students, for instance. This aspect influences the tone and language of the paper. Structure It is a high time to speak not about how to write an argumentative essay but the most important aspect of the essay – structure. We want to please you that argumentative essay is not exceptional writing, so it consists of three parts as well as other papers. Before start writing, you have to make the argumentative essay outline that will help you manage all your data. As you can guess, it is a type of forbidden thing to write the results of the investigation in the opening paragraph. Let’s get started. Introduction Usually, the first paragraph of a paper should be introduction where you present the future investigation. You have to use such hooks that will grab the target audience and attract their attention to your idea. We highly recommend you to comprise the title of used sources and methods that you applied. Do not forget about your thesis statement because it is the logical ending of the first part and beginning of the main body. e.g., â€Å"Female circumcision is also known, more accurately, like female genital mutilation and female genital cutting (FGC.) The tradition of FGC dates back more than 1000 years in parts of Asia, the Far East, Europe, Asia, South America, and even amongst certain ethnic groups in the United States.† Main body That is the biggest part of the essay. Be ready to spend much time and effort to make it well. Here you should present information that supports your arguments and statements. Remember that the main aim of this part of the essay is to illustrate the whole picture of the paper. Do not forget to divide it into paragraphs. Moreover, each part of the main body should contain a statement, prof, and evidence that tells the reader about the issue. Such formula will make your essay qualitative. e.g., â€Å"Guided by journalism’s code of ethics- accuracy, objectivity, and fairness- print news reporters have gathered and delivered stories what editors decide is fit for their readers. One of the most important advantages online news offers over the print news is the presence of built-in hyperlinks, which carry readers from one electronic document to another. Links provide a kind of transparency impossible in print because they allow readers to see through the online news to the â€Å"sources, disagreements, and the personal assumptions and values† that may have influenced a news story (Weinberger).† Conclusion Speaking of conclusion, we have to say that this part should be a successful ending of your paper that summarizes thesis, evaluates evidence, and illustrates the results. We highly recommend you state the argument and persuade readers to support your thesis. Remember that it is a type of forbidden thing to present new information in conclusion. The last sentence should include the acknowledgment to your readers. Make such conclusion that will be the best ending of your writing. e.g., â€Å"The Internet has enabled consumers to participate in a new way of reading, questioning, interpreting, and reporting the news. Decisions about appropriate content and coverage are no longer exclusively in the hands of news editors.† Final steps of how to write an argumentative essay Now, when you have written the main content of the paper, it is time to cite your primary and secondary sources. Be sure that you follow all rules of correct formatting. Do not forget to consult the professor about the required style. After this procedure, polish your paper and fix all mistakes. The qualitative essay should be grammatically and lexically correct. That is why arm yourself with patience and proofread your masterpiece. Hope you have realized the main specificity of the good argumentative essay. Do not postpone and make a piece that will impress the readers. Do you still hesitate how to write an argumentative essay?

3 Key Strategies for SAT Passport to Advanced Math

3 Key Strategies for SAT Passport to Advanced Math SAT / ACT Prep Online Guides and Tips Worried about exponents or coordinate geometry on the SAT? Never fear, this guide is here! I'll explain everything you need to know about SAT Math's trickiest subject area: Passport to Advanced Math. This topic tests all the algebra skills you must have firmly in place before you move into the study of more complex math, including systems of equations, polynomials, and exponents. Of course, the questions are presented in a uniqely SAT way, so I'll walk you through exactly what you can expect from this subsection of SAT Math. Basic Data: Passport to Advanced Math There are 16 Passport to Advanced Math questions on the test (out of 58 total math questions). These questions will not be explicitly identified- there's no label or anything marking these questions as members of this category- but you will receive a subscore (on a scale of 1 to 15) indicating how well you did on this material. You will see this type of question in both the calculator and no-calculator sections. There will also be both multiple choice questions and grid-in questions covering these topics. Passport to Advanced Math Concepts Below are the major skills tested by Passport to Advanced Math questions. Pay attention, now! Understanding Equation Structure The College Board wants to know that you understand how expressions, equations, and the like are structured. Also, the College Board will call upon you to demonstrate a real comprehension of why they're structured that way- and how they work as a result. For a question like this, you need to put both sides of the equation in the same form. So we'll start by FOILing the left side of the equation: $$abx^2+7ax+2bx+14=15x^2+cx+14$$ By comparing the two sides of the equation we can draw two conclusions: $$ab=15$$ $$7a+2b=c$$ Now we can use the following system of equations to determine the possible values for $a$ and $b$: $$a+b=8$$ $$ab=15$$ Therefore, $a=3$ and $b=5$, or $a=5$ and $b=3$. Finally, we plug both of those possible sets of values into the equation $7a+2b=c$ and solve for $c$, which gives us $c=7(3)+2(5)=31$ or $c=7(5)+2(3)=41$. Thus, (D) is the correct answer. Modeling Data You'll have to demonstrate the ability to build your own model of a given situation or context by writing an expression or equation to fit it. Here, the testmakers are asking us to recognize that $C$ is a function of $h$. We're looking at a variation on $y=mx+b$ where $C$ is on the y-axis and $h$ is on the x-axis. In order to find the correct equation for the line, we need to determine the values of constants $m$ (slope) and $b$ (y-intercept). We can look at the graph and immediately see that the y-intercept is 5, but that only allows us to rule out answers A and D. We need to find the slope as well. The equation for the slope of a line is $m=(y_2-y_1)/(x_2-x_1)$ Let's choose points $(1,8)$ and $(2,)$ from the graph and plug these values into the slope equation: $$m=(-8)/(2-1)=(3/1)$$ Given a slope of 3 and y-intercept of 5, we know the correct equation is $C=3h+5$, so the answer is (C). Mathematical modeling will, unfortunately, not get you on the front page of Vogue. Manipulating Equations This skill is very important to have mastered, as it will be useful in a large number of problems. It's all about where you can rearrange and rewrite expressions and equations. This question is pretty straightforward in asking you to rearrange the original formula. The math needed to do so, however, looks pretty nasty, by a glance over the answer choices. Let's take a look. Really, all we're doing is dividing both sides by the big nasty part, which is to say we're dividing by: To do that, we can multiply both sides by the reciprocal, which is: $${(1+r/1200)^N-1}/{(r/1200)(1+r/1200)^N}$$ So, we have: $$m{(1+r/1200)^N-1}/{(r/1200)(1+r/1200)^N}={(r/1200)(1+r/1200)^N}/{(1+r/1200)^N-1}{(1+r/1200)^N-1}/{(r/1200)(1+r/1200)^N}P$$ The two fractions on the right cancel each other out and this simplifies to: $$m{(1+r/1200)^N-1}/{(r/1200)(1+r/1200)^N}=P$$ The answer is (B). Math is one place where manipulation is not a malicious or fraudulent activity. Simplification This aspect is all about turning down the noise within an expression or equation by canceling out useless terms. In other words, the testmakers are likely to throw a whole lot of impenetrable garbage at you and wait for you to rearrange it so it makes human sense. This question is relatively straightforward: it just looks like a handful. It's all a matter of lining up like terms and combining them; careful of the signs. First, we distribute the negative to the terms in the second set of parentheses: $$x^2y-3y^2+5xy^2+x^2y-3xy^2+3y^2$$ Then we combine like terms: $$(x^2y+x^2y)+(-3y^2+3y^2)+(5xy^2-3xy^2)=2x^2y+2xy^2$$ Thus, (C) is the correct answer. Specific Topics in Math Here, we'll talk less about the broad scope of skills you'll need and more about specifics topics you have to be familiar with. Systems of Equations You need to be able to solve a system of equations in two variables where one is linear and one is quadratic (or otherwise nonlinear). Often, you will need to identify extraneous solutions- so don't forget to double-check the answers you find to make sure they work. There's a lot going on with this question, so let's start by simplifying the first equation. $$x^a^2/x^b^2=x^16$$ $$x^(a^2-b^2)=x^16$$ Since we know $x=x$, we can infer the following equation: $$a^2-b^2=16$$ $$(a+b)(a−b)=16$$ We know $a+b=2$, so we can plug that in and solve for $a-b$: $$2(a-b)=16$$ $$a-b=16/2=8$$ The equations on the SAT tend to be more complicated than this one, though. Polynomials You need to be able to add, subtract, multiply, and even occasionally divide polynomials. With polynomial division comes rational equations. You've got to be able to clear variables out of the denominator in rational expressions. Clearly the issue here is simplifying that rather intimidating denominator. Let's try multiplying the whole thing by ${(x+2)(x+3)}/{(x+2)(x+3)}$. $$1/{1/(x+2)+1/(x+3)}{(x+2)(x+3)}/{(x+2)(x+3)}$$ $${(x+2)(x+3)}/[{(x+2)(x+3)}/(x+2)+{(x+2)(x+3)}/(x+3)]$$ $${(x+2)(x+3)}/{(x+3)+(x+2)}$$ $$(x^2+5x+6)/(2x+5)$$ You'll recognize that as answer (B). The "polynomial" heading also includes your friendly neighborhood quadratic functions and equations. You need to be able to devise your own quadratic equation from the context of a word problem. Exponential Functions, Equations, Expressions, and Radicals You need an understanding of exponential growth and decay. You also need a solid comprehension of how roots and powers work. This question looks vaguely impossible, but the trick is just realizing that $8=2^3$. Once we know that we can rewrite the expression: $(2^3^x)/2^y=2^(3x-y)$ Per the question, we know that $3x-y=12$, so we can plug that value into the expression above to get $2^12$ or (A). Oh, the fun we can have with exponents! Algebraic and Graphical Representations of Functions Here are some terms you should understand, both as they apply to functions and as they apply to graphs. What do they mean in each case? x-intercepts y-intercepts domain range maximum minimum increasing decreasing end behavior asymptotes symmetry You'll also need to understand transformations. You should understand what happens, algebraically and graphically, when $f(x)$ changes to $f(x)+a$ or $f(x+a)$. What's the difference? Adding a outside of the parentheses moves the function up or down, graphically, and increases or decreases the overall values being spit out, algebraically. Adding a inside of the parentheses moves the function side to side, graphically, and shift the output the corresponds to the formal input, algebraically. Analyzing More Complex Equations in Context Sometimes you need to combine your "mathematical" knowledge with a plain old sense of logic. Don't be afraid to plug numbers in and watch what's going on in that alphabet soup when you try some actual values. Take everything step by step. Tips for Passport to Advanced Math The Passport to Advanced Math questions can be tricky, but the following tips can help you approach them with confidence! #1: Use multiple choice answers to your advantage. Always keep an eye out for what may be plugged in, tried out, or worked backwards from. One of the answers listed has to be the right one, so toy around with those four options until it all falls into place. Be sure to read our articles on plugging in answers and plugging in other useful numbers. Also, don't forget the process of elimination! If two answers are definitely bad and two might be okay, at least you're now guessing with a 50-50 chance of success- and that's not too bad! #2: Remember that squaring an expression isn't something you can really undo. There are so many problems where it's tempting- and often best- to square an expression, but remember there are caveats if you do. You may end up with extraneous solutions or some other such nonsense. Squaring also wipes out any negatives that are present. Taking a square root messes with the signs in a different way: you're going to have a positive case and a negative case, and that may not be appropriate. #3: Make sure you understand how the laws of exponents and how powers and radicals all relate. These laws can be pesky to memorize, but they're crucial to know. Exponents show up a lot on the test, and not knowing how to manipulate them is just a way of robbing yourself of all of those points. There he is! The dreaded points-robber! Closing Words There are a few fundamental skills that are essential to doing well on Passport to Advanced Math questions on the SAT. A lot of it comes down to knowing the different forms that an expression or equation can take- and understanding what they al mean. Basically, get comfortable with equivalences, and with mathematical operations used on terms more complex than plain old constants, because you'll be seeing plenty of them. Another thing that this type of question tests is your ability to recognize information- and I mean this in the pure sense of noticing that a certain term can be factored out, that it would be convenient to rewrite an equation with a different system of organizations, or that if I shoved most of the terms in an equation to the opposite side of the equals sign than I would be left with the difference of squares on one side. This awareness is, unfortunately, the hardest part to teach- and one of the most important to practice. Remember to stay calm- and breathe. Use your time wisely: if a problem looks totally overwhelming, skip it. Save it for the end, and however much time (if any) you have left over. If you sense that you're truly stuck, guessing is not the end of the world- it's better than leaving a question blank. There's no guessing penalty, so you won't lose points for a wrong answer. Before you throw in the towel, though, and time permitting, take a few minutes to fiddle around with the problem, trying out some different strategies. Try anything that comes to you! Work backwards from the answer choices, trying them out and plugging things in. What's Next? Now, if I gave the impression that any of these skills are impossible to learn, I apologize. Certain skills are harder to pick up, but we've got resources that should give you a leg up. We've got articles that cover just about anything you could ever want to know about SAT Math. Now, anxiety results from anticipating the unknown, so make the worst of the possible worst on SAT Math a little less mysterious by trying out some extra tough problems. And, just in case, learn how to do your very best guessing on SAT Math. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Math strategy guide, you'll love our program. Along with more detailed lessons, you'll get thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Law for Managers Essay Example | Topics and Well Written Essays - 2500 words - 1

Law for Managers - Essay Example The concept of â€Å"foreseenability† in many cases is correlated with the issue of a reasonable practicability. Anyway, the employer should provide employees with a certain degree of safety, but risk assessment is placed totally on employees only. It is relevant to consider any type of possible risks. Every employer can make a decision and he can also ignore safety issues. In any case, every employer should be assured that he provided his employees with an efficient level of safety and guaranteed their risks avoidance. On the example of the available cases, the implications of the Health and Safety at Work Act 1974 are considered further on. Moreover, current literature sources are provided for further considerations about flexibility and challenge of the Act. Legal Authorities (Cases) Thus, for example, when a child was injured and took a used hypodermic syringe, the doctor was accused of failing to ensure health and safety issues of the person. A child took a syringe from a shelf, which was further replaced by another higher shelf. In the result of this accident: â€Å"The doctor was fined ?5,000 under Section 3(2) of the Health and Safety at Work Act 1974 for failing to ensure the health and safety of a person not in her employment and was also ordered to pay the full prosecution costs of ?981.68† (Everley,1999). ... An employee could not transport 935 kilograms of LPG and it was very soon ignited by a nearby gas leakage. Consequently, the Managing Director of the company did not follow HSE guidance and failed to follow the minimum distance to be maintained between vehicles and fuel tanks containing LPG (HSE, 2010). This is a resonance case and in many similar cases the responsibility is applied for the employers. Very often a personal responsibility of employees is omitted. Another case, when the Managing Director and managers of the company were prosecuted for offences, which related to an outbreak of Legionnaire’s disease. This bacterium was transferred from one employee to another and it was very difficult for the managers of the company to stop the expansion of this disease. The towers were not properly cleaned and in the result of this neglectful attitude the expansion of the disease were motivated. This case illustrated that: â€Å"the HSE will not only prosecute companies but also Managing Directors if they are found to be negligent† (HSE, 2010). Moreover, it is appropriate to appeal for the personal liability issues in terms of this Act. Thus, personal liability for offences under s 37(1) of the Health and Safety at Work Act 1974 was issued at almost the same date of the corporate manslaughter Bill received the Royal Assent. It is possible to correlate these two legal regulation Acts. Moreover, a special attention should be paid to ss 7 and 36 of the HSWA 1974. Section 7 is focused on the employees’ responsibility of their safety. In other words, every employee should be responsible for his own actions at work, because the HSWA 1974 is known as â€Å"the primary focus for all health and safety legislation in the UK† (Barnard 1998, p. 1).

Half Nude Woman with Coin Research Paper Example | Topics and Well Written Essays - 1250 words

Half Nude Woman with Coin - Research Paper Example The particular 17th century Dutch art under focus caught the attention of the eye relates to a variety of factors. The first reason behind the art attracting the eye relates to the fact that even for less keen observers, one must realize that something seems unrelenting about the art. Other than capturing the other common presentations with most of the paintings in that period, the work by Baker presents something different. The interesting thing about the painting is that it seeks to explore a moral issue within the society and a portrayal that morality existed even in the time of its painting. The painting sends a message of an existing connection between women nudity and money. That serves as the driving factor behind the need to share the piece of art since it holds a deeper meaning based on the prostitute’s image, holding a gold coin, yet her breasts are exposed as she gives a half smile to the viewer. The artwork proves of significant importance because it captures the t heme of prostitution and how it involves money. Description of the art work first focuses about the author of the art work and the respective name and origin of the author if such is given. Jacob Baker a painter in the 17th century and one of the artists regarded as the 17th century Dutch Golden Class is the author of the painting. Records attribute the painting to be from around 1636 with the painting measuring 64.5 centimeters by 56.7 centimeters. With oil and canvas serving as the common materials used in paintings across Europe.

ExxonMobil Case Essay Example for Free

ExxonMobil Case Essay 1. Provide a brief description of the industry. â€Å" ExxonMobil has evolved over the last 125 years from a regional marketer of kerosene in the U.S. to the world’s largest publicly traded international oil and gas company.† Providing energy helps stabilize economies and improve living standards worldwide. Today, ExxonMobil operates in most of the world’s countries and is best known by familiar brand names: Exxon, Esso and Mobil. ExxonMobil creates products that compel modern transportation, power cities, lubricate industries and provide petrochemical building blocks that contribute many consumer goods. ExxonMobil is an extremely large industry providing 9.2 million jobs, and 5.3% of the U.S. employment. The labor income is $533.5 billion, and 6.0% of U.S. labor income. ExxonMobil operates in 77 countries worldwide, and employs 82,100 employees (Exxon Mobil Corporations, 2003-2012). 2. Outline a recruiting and selection strategy for your selected MNE that could be used to effectively meet organizational requirements for operating in multiple countries. The HRM staffing selection by ExxonMobil appears to be geocentric. A strategy that is valuable for the success of the organization because it enables the development of a global perspective. In addition, this tactic has generated an internal pool of labor. The organization has many successful years of working with governments and partners to deliver on their pledge of performance. ExxonMobil focuses on integrating local knowledge and experience of its partners with global capabilities to deliver outstanding results and benefits. ExxonMobil has a proven record of job creation, outstanding training and career development for national staff, support for local industry and community investment. ExxonMobil brings the advantage of established business management and support systems and experienced support staff to all i ts partnerships. The company is organized along functional lines, with each global company specializing in a particular sector of the oil, gas, and chemical businesses. The organizational structure is designed to encourage the employment of people with diverse skills quickly and effectively worldwide. In the selection of an expatriate, IHRM should consider cross-cultural suitability, family requirements, technical ability, and language to be primary factors. ExxonMobil takes pride in being an equal employment opportunity. Multinationals must resolve any issues of equal employment in all its locations. The various laws must be considered, and therefore ExxonMobil has established â€Å"The Standards of Business Conduct†. â€Å"It is the policy of Exxon Mobil Corporation to provide equal employment opportunity in conformance with all applicable laws and regulations to individuals who are qualified to perform job requirements regardless of their race, color, sex, religion, national origin, citize nship status, age, genetic information, physical or mental disability, veteran or other legally protected status. The corporation administers its personnel policies, programs, and practices in nondiscriminatory manner in all aspects of the employment relationship, including recruitment, hiring, work assignment, promotion, transfer, termination, wage and salary administration, and selection for training. Managers and supervisors are responsible for implementing and administering this policy, for maintaining a work environment free from unlawful discrimination, and for promptly identifying and resolving any problem area regarding equal employment opportunity.† In addition the company incorporates other special policies that include: develop and support educational programs, and policies that facilitate employment of minorities and women. Arrangements that help meet the needs of the diverse work force and balance work and family obligations. The company encourages training and development efforts, practices, and programs that support diversity in the work force that represent minorities and women. A work force is promoted free of sexual, racial, and other harassment. Accommodations for the disabled and the management responsibility in all matters are emphasized at every level or the organization. It appears ExxonMobil has adopted a formal open typology. This process would promote the continued success of the organization with: clearly defined criteria and measures, training, open advertising for vacancies, and panel discussions (Exxon Mobil Corporations, 2003-2012). 3. Outline a training and development strategy for your selected MNE that could be used to effectively meet organizational requirements for operating in multiple countries. In order for an established organization like ExxonMobil to train and develop a qualified staff, HR management must play a critical role. Special universities should be development for Exx onMobil like McDonald’s and Motorola with in-house training facilities. This allows for the important training and development. ExxonMobil already focuses on cultural awareness and technical ability. As HRM this training would be intensified. International teams would be developed in an effort to encourage innovation and transfer knowledge. In addition, teams may breakdown functional and national boundaries, enhance communication, develop a global perspective, and develop shared values (Peter J. Dowling, 2010). 4.Outline a compensation strategy for your selected MNE that could be used to effectively meet organizational requirements for operating in multiple countries. IHRM should recognize the correlation of compensation and performance. IHRM must ensure that the compensation policy is consistent with the overall company’s policies. Compensation must also be competitive and provide excellent incentives. IHRM compensation strategy would include: above average salaries, competitive benefits, opportunity for financial advancement, opportunity for career advancement, provide assistance for any adjustment issues such as: housing, family, education, daycare, and repatriation. The Balance Sheet approach would compensate expatriates. This approach helps the employee maintain the living standards they are accustomed to, in addition, to providing the associate with a financial inducement. The balance sheet approach allows for personal goods (food, personal care, clothing, furniture, transportation, and health care), housing, income taxes, and reserves (which include savings, benefit payments, contributions to pensions, education expenses, investments, etc. Balance sheet approach offers several advantages that include: equity facilitates re-entry, and it is easy to communicate (Peter J. Dowling, 2010) .

Capitalist/Democratic person :: Free Essays

The ideal American would posses qualities shared by the democratic and capitalistic ideologies. In fact to be truly effective these two should be intertwined. Unfortunately, most do not posses these traits collectively, and oftentimes people do not have any at all. In this paper though, I shall step from reality and attempt to describe the ideal democratic/capitalistic person.   Ã‚  Ã‚  Ã‚  Ã‚  The most important quality, and usually the most neglected, is having the ability to think. One must have analytical skills when dealing with problematic situations. Furthermore, having the ability to make inferences and deductions aids the individual in a valuable thinking process. With this intact the person will have the ability to make decisions when needed. In government decision-making is evident in all aspects. Such elected officials are included within my generalization that thinking is one of the most neglected characteristics in becoming an ideal democratic/capitalistic person.   Ã‚  Ã‚  Ã‚  Ã‚  Thinking requires an essential factor, motivation. Lack of motivation is the primary culprit for many of peoples’ failures. An inner-drive is absolutely necessary for any type of person, but especially the one I am describing. This allows the individual to seek out opportunities, follow-up on their endeavors, and to be quite valuable in many situations. Unfortunately, this is something that cannot be taught, rather it’s something that can only be encouraged. Herein lies the difficulty of gaining this attribute. In my opinion, this shouldn’t be a problem for their should be ample motivation available. The sheer satisfaction of success should be enough, but it is not. It is very sad that this is the truth.   Ã‚  Ã‚  Ã‚  Ã‚  Language and communication coincide with thinking abilities. Being a good orator allows an individual to organize their well-thought ideas, and be able to present this fully. An ideal democratic/capitalist person should prioritize speaking and oration skills to accomplish the previous statement. With this they will be able to obtain persuasion powers, as well as the ability to debate.

Bias of Roots and Culture Essay

Discussing roots and culture is often a very subjective topic. Quite often, the same story is interpreted entirely differently, depending on who is telling the story. This principle is also true in fictional works. A narrator will bring his/her own perspective and biases into the events that he or she is telling about. In Raymond Carver’s Cathedral, the first-person narrator has several biases that are used to reveal character. This first-person narrator has both positive and negative biases, and insights that clearly represent his character. The narrator in Cathedral has biases that serve to create his character well. Some of these are positive, and some are negative. The first clear bias that is made clear is a positive one. In the introduction of the story, as the narrator is giving background information on his wife, he speaks of her first husband. The manner in which he speaks of her impresses upon the reader of how little this first marriage matters to him, and thus shows that he acknowledges his wife has a past, and that he loves her just the same. Carver shows the narrators’ indifference to this first husband when â€Å"why should he have a name? † (Responding to Literature, 439) is asked. Another one of the biases the narrator has does not serve to create such a positive picture of him. This negative bias is the narrators’ bias against the blind in the beginning of the story. He speaks of them as very somber, as his idea of blind people was that all the â€Å"blind moved slowly and never laughed. † (438) These insights into the mind of the first-person narrator help to establish him as a character. The use of first-person narration in Raymond Carvers Cathedral serves to establish the narrator as a legitimate character well. The reader is given direct insight into the thoughts of the narrator, which would not be possible from other perspectives. For example, the reader is given a direct path into the narrators’ thoughts of the blind mans’ wife, Beulah. Without the words actually being spoken, the reader knows that the narrator feels sorry for her, without having ever met the blind man. He believes that Beulah must have had a â€Å"pitiful life† since she could â€Å"never see herself as he was seen in the eyes of her loved one†(440). Wordless insights into thoughts, such as this, are the true point of having a first-person narrator; because not only is the reader given a picture of the narrators’ thoughts, it serves to create a more dynamic, lifelike character, and not merely a lifeless voice that is tediously moving through words. First-person narration is always all about perspective, and consequently, bias. All first-person narration in fiction is chosen specifically for the purpose of having that bias, and those individual ideas that make for an interesting telling of a story. Raymond Carver’s Cathedral uses the first person narration very well, for that exact purpose. This story’s biases and partialities are used to separate the reader, and only see the narrators’ version of what happened. Had the story been told from the perspective of the blind man, it would have been immensely different. Biases come from ones’ culture and environment. Ideally, stories and retellings of events would be completely honest; but prejudices and tensions gradually become the general theme of the story, to the point that roots, culture, and acceptance thereof become irrelevant, and nothing remains but intolerance.

No Money, No Honey

Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2Page Ref: 2 and 4 2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the following? A) maintaining its brand share B) fostering customers' emotional connections with their product C) advertising their product's benefits D) comparing the effectiveness of their product to other brands E) incorporating consumer-generated marketing in the marketing mix Answer: B Diff: 2Page Ref: 2 3) According to management guru Peter Drucker, â€Å"The aim of marketing is to ________. † A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products Answer: C Diff: 2Page Ref: 5 ) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. A) Selling B) Advertising C) Bartering D) Marketing E) Negotiating Answer: D Diff: 2Page Ref: 5 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships? A) the first two only B) the first three only C) the first four only D) the last three only E) the last four only Answer: C Diff: 2Page Ref: 5 ) According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy. A) determine how to deliver superior value B) build profitable relationships with customers C) use customer relationship management to create full partnerships with key customers D) understand the marketplace and customer needs and wants E) construct key components of a marketing program Answer: D Diff: 2Page Ref: 5 7) ________ are human needs as shaped by individual personality and culture. A) Needs B) Wants C) Demands D) Values E) Exchanges Answer: B Diff: 2Page Ref: 6 8) When backed by buying power, wants become ________. A) social needs B) demands C) physical needs D) self-esteem needs E) exchanges Answer: B Diff: 1Page Ref: 6 9) What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand satisfaction D) need proposition E) evoked set Answer: A Diff: 1Page Ref: 6 10) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) marketing management C) value proposition D) marketing myopia E) the product concept Answer: D Diff: 1Page Ref: 6 11) When marketers set low expectations for a market offering, the biggest risk they run is ________. A) disappointing loyal customers B) decreasing customer satisfaction C) failing to attract enough customers D) failing to understand their customers' needs E) incorrectly identifying a target market Answer: C Diff: 1Page Ref: 7 12) ________ is the act of obtaining a desired object from someone by offering something in return. A) A value proposition B) Exchange C) Bribery D) Value creation E) Donation Answer: B Diff: 1Page Ref: 7 3) A(n) ________ is the set of actual and potential buyers of a product. A) market B) audience C) group D) segment E) exchange Answer: A Diff: 1Page Ref: 7 14) Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities. A) exchange B) marketing C) management D) production E) customer relationship management Answer: B Diff: 1Page Ref: 7 Objective: 1-2 15) In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently. A) marketing B) demarketing C) value marketing D) surplusing E) negotiating Answer: B Diff: 1Page Ref: 9 16) The art and science of choosing target markets and building profitable relationships with them is called ________. A) marketing management B) positioning C) segmentation D) selling E) differentiation Answer: A Diff: 1Page Ref: 8 17) Selecting which segments of a population of customers to serve is called ________. A) market segmentation B) positioning C) customization D) target marketing E) managing the marketing effort Answer: D Diff: 1Page Ref: 8 18) Which of the following is the set of benefits a company promises to deliver the customer to satisfy their needs? A) a money-back guarantee B) low pricing C) good customer service D) a value proposition E) an attribute Answer: D Diff: 1Page Ref: 9 19) Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain? A) production concept B) product concept C) selling concept D) marketing concept E) social marketing concept Answer: A Diff: 2Page Ref: 9 20) The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features. A) product B) production C) customer D) marketing E) promotion Answer: A Diff: 1Page Ref: 10 21) The product concept says that a company should do which of the following? A) improve marketing of its best products B) market only those products with high customer appeal C) focus on the target market and make products that meet those customers' demands D) focus on making continuous product improvements E) make promoting products the top priority Answer: D Diff: 2Page Ref: 10 22) â€Å"Build a better mousetrap and the world will beat a path to your door† reflects the ________ concept. A) production B) marketing C) selling D) product E) target marketing Answer: D Diff: 2Page Ref: 10 23) Which concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales? A) marketing B) production C) product D) selling E) societal marketing Answer: D Diff: 1Page Ref: 10 24) Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do? A) product B) production C) selling D) marketing E) equity Answer: D Diff: 1Page Ref: 10 25) A firm that uses the selling concept takes a(n) ________ approach. A) outside-in B) myopic C) inside-out D) societal E) customer service Answer: C Diff: 2Page Ref: 10 26) Though often criticized, the selling concept is particularly appropriate and effective with which of the following types of products? A) convenience B) shopping C) specialty D) unsought E) demarketed Answer: D Diff: 2Page Ref: 10 27) Customer-driven marketing usually works well when ________ and when customers ________. A) a clear need exists; are difficult to identify B) customers know what they want; are loyal to the brand C) a firm can deliver the goods desired; are thoroughly researched D) a clear need exists; know what they want E) a need exists; don't know what they want Answer: D Diff: 2Page Ref: 11 28) Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie's firm practices ________ marketing. A) customer-driven B) customer-driving C) relationship D) donor E) social Answer: B Diff: 2Page Ref: 11 29) When customers don't know what they want or don't even know what's possible, the most effective strategy is ________ marketing. A) customer-driven B) customer-driving C) societal D) production E) product Answer: B Diff: 2Page Ref: 11 30) The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________. A) short-run costs and profits B) short-run ethics C) long-run welfare D) immediate health E) value propositions Answer: C Diff: 2Page Ref: 11 31) Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being? A) marketing B) selling C) product D) societal marketing E) equity Answer: D Diff: 1Page Ref: 11 2) The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________. A) human welfare B) want satisfaction C) company profits D) short-run wants E) long-term needs Answer: C Diff: 2Page Ref: 11 33) The set of marketing tools a firm uses to implement its marketing strategy is called the ________. A) promotion mix B) product mix C) marketing mix D) TQM E) marketing effort Answer: C Diff: 2Page Ref: 12 34) Of the following, which is the most important concept of modern marketing? A) customer relationship management B) societal marketing C) consumer-generated marketing D) properly trained salespeople E) low prices Answer: A Diff: 2Page Ref: 13 35) Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called ________. A) customer lifetime value B) customer perceived value C) customer relationship management D) database marketing E) societal marketing Answer: C Diff: 1Page Ref: 13 36) Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers. A) personal assessment B) rational expectations C) accurate assessment D) objective evaluation E) emotional understanding Answer: A Diff: 2Page Ref: 13 37) ________ is defined as the customer's evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers. A) Customer equity B) Customer satisfaction C) Customer evangelism D) Customer-perceived value E) Marketing myopia Answer: D Diff: 1Page Ref: 13 38) Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service? A) satisfied customers B) customer evangelists C) butterflies D) full partners E) social customers Answer: B Diff: 2Page Ref: 13 39) A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________. A) frequency marketing program B) basic customer relationship C) club marketing program D) partner relationship management technique E) structural benefit Answer: A Diff: 2Page Ref: 16 40) In which of the following situations has a company most actively turned its consumers into marketing partners? A) American Airlines awards frequent flyer points to returning customers. B) Paige Premium Denim jeans provide a superior quality and a perfect fit. C) iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum. D) Best Buy distinguishes between its best customers, called angels, and its less profitable customers, called demons, stocking merchandise to appeal to separate groups of its angels. E) Toyota develops a marketing presence on social networks and other online communities. Answer: C Diff: 2Page Ref: 14 41) Using customer profitability analysis to weed out unprofitable customers and target winning ones for pampering is referred to as ________. A) customer relationship management B) positioning C) database marketing D) selective relationship management E) marketing myopia Answer: D Diff: 2Page Ref: 17 42) Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising. Pete knows that today few successful firms still practice true ________ and are instead turning to selective relationship management. A) club marketing B) frequency marketing C) mass marketing D) customer satisfaction E) market segmentation Answer: C Diff: 2Page Ref: 16 3) The Niketown running club that organizes twice weekly evening runs and follow-up meetings in the Nike Store is an example of which of the following? A) a frequency marketing program B) a basic customer relationship C) a club marketing program D) a partner relationship E) a structural benefit provided for top customers Answer: C Diff: 2Page Ref: 18 44) Which of the following has NOT contributed to the deeper, more interactive nature of today's customer relationships? A) e-mail B) Web sites C) online social networks D) traditional advertising E) video sharing Answer: D Diff: 2Page Ref: 18 AACSB: Use of IT 45) Greater consumer control means that companies must rely more on marketing by ________ than by ________. A) interruption; involvement B) interaction; intrusion C) socialization; information D) producing; selling E) inspiration; competition Answer: B Diff: 2Page Ref: 18 46) To create customer value and build strong customer relationships, marketers know they cannot go it alone; therefore, they practice ________. A) partner relationship management B) database marketing C) attractive Web site design D) customer equity E) consumer-generated marketing Answer: A Diff: 1Page Ref: 19 7) In today's world, marketing should be done by ________ employees in an organization. A) only marketing B) only marketing, sales, and customer-support C) only sales and technology D) only management and marketing E) all Answer: E Diff: 1Page Ref: 19 48) Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers. A) supply chain management B) direct marketing C) partnership relationship marketing D) customized marketing E) equity marketing Answer: A Diff: 2Page Ref: 21 9) Suzie Chan strengthens her company's connections by treating suppliers of raw materials, vendors, and distributors as partners in delivering customer value. What type of management is she practicing? A) outside partnering B) inside partnering C) marketing D) supply chain E) customer development Answer: D Diff: 2Page Ref: 21 50) The final step in the marketing process is ________. A) capturing value from customers B) creating customer loyalty C) creating customer lifetime value D) understanding the marketplace E) designing a customer-driven marketing strategy Answer: A Diff: 1Page Ref: 21 1) Stew Leonard, the owner of a highly successful regional supermarket chain, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he or she remains in the area. Stew Leonard's concern is an illustration of which of the following? A) share of customer B) market share C) profitability D) customer lifetime value E) market share maintenance Answer: D Diff: 2Page Ref: 22 AACSB: Reflective Thinking 52) Which of the following is an example of consumer-generated marketing? A) Toyota's presence in online communities B) Nike's Nike Plus running Web site C) MasterCard's use of â€Å"Priceless† commercials shot by customers D) Neiman Marcus's InCircle Rewards program for its best customers E) The Lexus Covenant aimed at creating customer delight Answer: C Diff: 2Page Ref: 20 53) When an airline goes after a â€Å"share of travel† from its customers, it is attempting to increase ________. A) customer lifetime value B) share of customer C) total customer spending D) customer satisfaction E) customer ownership Answer: B Diff: 2Page Ref: 22 54) ________ is one of the best ways to increase share of customer. A) Targeting new customers B) Using bait and switch C) Cross-selling D) Relationship selling E) Partnership marketing Answer: C Diff: 2Page Ref: 22 55) Amazon. com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other items. Based on previous purchase history, the company recommends related CDs, books, videos, or other products that might interest a customer. This most directly helps Amazon. com capture a greater ________. A) customer lifetime value B) share of customer C) profit margin D) share of market E) customer equity Answer: B Diff: 2Page Ref: 23 56) Which of the following is the total combined customer lifetime values of all a company's current and potential customers? A) share of customer B) customer lifetime value C) customer equity D) profitability E) share of market Answer: C Diff: 2Page Ref: 23 57) The ultimate aim of customer relationship management is to produce ________. A) customer equity B) market share C) sales volume D) a reliable database E) higher profit margins Answer: A Diff: 3Page Ref: 23 58) A potentially highly profitable, short-term customer is a ________. A) true friend B) butterfly C) stranger D) barnacle E) true believer Answer: B Diff: 2Page Ref: 24 59) Customers can be classified into four relationship groups, according to their profitability and projected loyalty. Which type of customers have the highest profit potential and strong loyalty? A) barnacles B) strangers C) butterflies D) true friends E) big fish Answer: D Diff: 2Page Ref: 24 60) Which of the following statements about the Internet is most accurate? A) Companies are cautiously using the Internet to build closer relationships with customers and marketing partners alike. B) After the dot-com meltdown of 2000, fewer consumers are buying products and/or services online. C) The Internet makes it easy for consumers to view, interact with, and create marketing content. D) Consumer e-commerce looks promising, but business-to-business e-commerce is declining. E) Web 2. 0 involves a less balanced approach to online marketing than the original dot-com boom did. Answer: C Diff: 2Page Ref: 26 61) Today almost every company, small and large, is affected in some way by which of the following? A) the societal marketing concept B) not-for-profit marketing C) global competition D) customer-generated marketing E) caring capitalism Answer: C Diff: 2Page Ref: 26 62) Governmental agencies are becoming more involved in marketing as the years pass. When a local government advertises keeping the area's streams and water supply cleaner, it is involved in ________. A) green marketing B) social marketing campaigns C) demarketing D) environmental marketing E) partnership marketing Answer: B Diff: 2Page Ref: 29 63) Briefly compare and contrast the concepts of needs, wants, and demands, giving an example of each. Discuss how these concepts relate to marketing practices. Answer: Human needs are states of felt deprivation. Needs are part of the human make-up; they are not created by external forces. Humans have a basic physical need for food, clothing, warmth, and safety; a basic social need for belonging and affection; and a basic individual need for knowledge and self-expression. Unlike needs, wants are not innate; instead, wants are needs shaped by culture, society, and individual personality. For example, an American needs food but wants a Big Mac and a soft drink. An American with ten dollars needs food, wants a Big Mac and soft drink, and demands lunch at McDonalds. Wants become demands when they are backed by consumers' buying power. Marketers conduct extensive research to understand customers' wants and demands. They then attempt to fulfill customers' wants and demands through their market offerings. Diff: 2Page Ref: 6 64) In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences. Answer: Sellers are most effective when they focus more on the benefits and experiences produced by their products and services than on the specific products and services themselves. Smart marketers focus on creating a brand experience, incorporating several products and services for their customers. By doing so, marketers hope to increase customer satisfaction, creating a body of customers who will repeatedly purchase their market offerings and recommend those offerings to friends. Diff: 2Page Ref: 7 65) Compare the selling and marketing concepts, listing the key components of each philosophy. Answer: The selling concept reflects an inside-out philosophy, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transactions rather than on building long-term relationships with customers, with the aim of selling what the company makes rather than making what the customer wants. The marketing concept, on the other hand, is based upon identifying the needs and wants of target markets and then satisfying those needs and wants better than competitors do. In contrast to the selling concept, marketing focuses on the customer, not the product, as the path to profits. Diff: 2Page Ref: 10 66) Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept. Answer: According to this concept, firms will succeed if they take underlying consumer needs and society's well being into account over the long term. A pure marketing concept can damage consumers' long-run welfare by focusing exclusively on satisfying consumers' short-run wants. Over a long period of time, this too-narrow focus can be damaging to the company. In setting their marketing strategies, marketers today need to balance company profits, consumer wants, and society's interests. Johnson & Johnson is an example of a company that has successfully implemented the societal marketing concept. The organization stresses honesty, integrity, and putting people before profits, an ethic that helped Johnson & Johnson quickly address and recover from the poisonous tampering of Tylenol capsules in 1982. Diff: 2Page Ref: 11 67) Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight. Answer: Customer satisfaction cannot be taken for granted. Because brand loyalty is dependent upon strong customer satisfaction, companies strive to retain, satisfy, and even delight current customers. Firms create customer delight by promising only what they can deliver and then delivering more than what they promised. They also create emotional relationships with key customers. Delighted customers make repeated purchases and become customers for life. More importantly, they also essentially become an unpaid sales force for the firm as â€Å"customer evangelists† who tell other potential customers about their positive experiences with the product. Diff: 1Page Ref: 13 68) In a short essay, discuss the challenges and advantages that new communication technologies have created for marketers. Answer: Through the Internet and related technologies, people can now interact in direct and surprisingly personal ways with large groups of others, from neighbors within a local community to people across the world. With communication technologies such as e-mail, blogs, Web sites, online communities, and online social networks, today's marketers incorporate interactive approaches that help build targeted, two-way customer relationships. Marketers can create deeper consumer involvement and a sense of community surrounding a brand, making a brand a meaningful part of consumers' conversations and lives. However, while new communication tools create relationship-building opportunities for marketers, they also create challenges. They give consumers a greater voice, and therefore greater power and control in the marketplace. Today's consumers have more information about brands than ever before, and they have a wealth of platforms for airing and sharing their brand views with other consumers. This benefits companies when views of its products are positive, but can be damaging when customers share stories of negative experiences with a company's products. Diff: 2Page Ref: 18 69) Define customer equity and explain how a company can increase it. Answer: Customer equity is the sum of the lifetime values of all a company's current and potential customers. Customer equity is dependent upon customer loyalty from a firm's profitable customers. Because customer equity is a reflection of a company's future, companies must manage it carefully, viewing customers as assets that need to be maximized. To increase customer equity, companies should work to delight their customers and establish full relationships with their most profitable customers. Diff: 1Page Ref: 23 70) Explain how the Internet has transformed the way in which we do business today. Answer: The Internet links individuals and businesses of all types to each other. The Internet allows firms access to exciting new marketspaces. The Internet has spawned an entirely new breed of â€Å"click only† companies–the â€Å"dot-coms. † The post-Internet frenzy of the late 1990s has introduced companies that are both savvy and face promising futures. These companies use a set of new Web technologies to reach customers, including blogs (web logs), vlogs (video-based logs), and social networking sites. â€Å"Brick-and-mortar† companies of the past are now â€Å"click-and-mortar† companies, with online presences aimed at attracting new customers and strengthening bonds with current customers. Approximately 65% of American Internet users now shop online, making a Web presence a necessity for any organization. Diff: 1Page Ref: 26 71) Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months. Greg's want now has become a(n) ________. A) need B) necessity C) demand D) exchange E) transaction Answer: C Diff: 1Page Ref: 6 72) To avoid traffic gridlock in large metro areas, a community might use ________ to discourage travelers from driving during peak commuting hours. A) target marketing B) market segmentation C) demarketing D) marketing E) the production concept Answer: C Diff: 1Page Ref: 9 73) Cathy's Clothes is a small retail chain successfully selling women's clothing and accessories with a profitable focus on buyers who have relatively modest means. This is an example of ________. A) convenience B) social marketing C) market segmentation D) target marketing E) value packing Answer: D Diff: 2Page Ref: 8 74) Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene's firm is most likely practicing the ________. A) production concept B) marketing concept C) selling concept D) relationship concept E) societal marketing concept Answer: C Diff: 2Page Ref: 10 75) Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the ________ concept. A) product B) production C) selling D) marketing E) societal marketing Answer: B Diff: 2Page Ref: 9 76) Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the ________ concept. A) product B) production C) selling D) marketing E) societal marketing Answer: A Diff: 3Page Ref: 10 77) Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy. A) marketing concept B) product concept C) production concept D) societal marketing concept E) selling concept Answer: D Diff: 1Page Ref: 11 78) Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year. Dekko is using ________. A) selective relationship management B) a frequency marketing program C) a club marketing program D) demarketing E) a value proposition Answer: A Diff: 2Page Ref: 17 9) You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following? A) database management B) Web site hits C) the societal marketing concept D) partner relationship management E) customer relationship management Answer: E Diff: 1Page Ref: 13 0) Tommy Gray attempts to deliver customer satisfaction every day in his Audio Expressions installation business. He is a smart operator who knows that the key to this goal is to match ________ with ________. A) company performance; competition B) company performance; competitive prices C) relationship building; performance tools D) company performance; unique products E) customer expectations; company performance Answer: E Diff: 2Page Ref: 13 81) Shania works hard to foster an emotional relationship between her Internet customers and the beauty products and services that she and her staff sell. By promoting a company culture that values exceptional value and service, Shania aims to create ________ by going beyond the expected. A) customer delight B) customer satisfaction C) customer value D) customer equity E) customer involvement Answer: A Diff: 1Page Ref: 13 82) You are an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship would it be most profitable for you to develop with these customers? A) full partnerships B) basic relationships C) basic partnerships D) club programs E) selective relationships Answer: B Diff: 2Page Ref: 16 3) Elisandra, a marketing manager at a regional chain restaurant, has decided to sponsor a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Elisandra's plan is an example of ________. A) consumer-generated marketing B) partner relationship management C) customer lifetime value D) community development aro und a brand E) selective relationship management Answer: A Diff: 2Page Ref: 19 84) Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm's least rofitable but loyal customers. She is also examining methods for â€Å"firing† customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong? A) butterflies B) true friends C) strangers D) barnacles E) short-term customers Answer: D Diff: 2Page Ref: 24 85) A church targeting different demographic groups to increase attendance is an example of ________. A) for-profit marketing B) not-for-profit marketing C) societal marketing D) customer evangelism E) caring capitalism Answer: B Diff: 2Page Ref: 28 6) Ben & Jerry's challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to consider individual and community welfare in their day-to -day decisions. Actions such as this by companies seizing the opportunity to do well by doing good reflects ________. A) environmentalism B) social responsibility C) profit marketing D) partnership management E) myopia Answer: B Diff: 1Page Ref: 27 Refer to the scenario below to answer the following questions. Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years. Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months. â€Å"But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland,† Carol added, â€Å"I couldn't understand why seasonality had to hit Seagull Terrace so hard! † So Carol spent her first winter devising a new marketing plan. She put together a promotional package designed to attract business travelers year-round. Carol's plan, then, involved a seasonal promotional gimmick? o be implemented from early winter to late spring–that would attract the same numbers as the large summer crowd. Her idea worked! During her second winter, Carol greeted numerous business travelers–both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals. â€Å"We still have a long way to go,† Carol admitted. â€Å"Our delicatessen offers delicious entrees, but we'd like to expand that. We provide health club privileges off-site, but we'd like to eventually provide our own. These are goals I hope to achieve in a few years. Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results. † Carol then added, â€Å"Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend get-aways throughout winter. † 87) Which of the following groups is specifically part of Seagull Terrace's target market? A) seasonal business travelers B) young families C) retirees D) summer campers E) athletes Answer: A Diff: 1Page Ref: 8 88) Carol Veldt's use of â€Å"promotional gimmicks† is an example of the ________ concept. A) selling B) marketing C) product D) production E) societal marketing Answer: A Diff: 2Page Ref: 10 89) Renovations of the guest rooms at the Seagull Terrace and plans to add an indoor pool area are examples of the ________ concept. A) selling B) marketing C) product D) production E) societal marketing Answer: C Diff: 2Page Ref: 10 90) Carol Veldt has decided to ask selected guests to participate in an extensive survey about their experience at Seagull Terrace and about their most desired amenities and vacation experiences. By implementing the suggestions she receives from guests, Carol would be following the ________ concept. A) production B) product C) selling D) marketing E) societal Answer: D Diff: 2Page Ref: 10 91) What should sellers consider if they wish to avoid marketing myopia? Answer: Sellers should consider the particular benefits and experiences desired by their customers, and not just pay attention to the specific products they offer. Diff: 1Page Ref: 6 92) You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your customers? Answer: Such manufacturers should focus on the benefits enjoyed through the use of their products-access to the great outdoors, shared family experiences, and relived memories of the consumer's youth. Diff: 1Page Ref: 7 93) Think about suppliers and other marketing partners. A modern marketing system relies on profitable relationships all along the way. How might Wal-Mart rely on their marketing partners in order to offer low prices? Answer: Wal-Mart must rely on suppliers that will provide merchandise at low costs, a low-cost and efficient distribution system, an accurate and efficient customer relationship database system, and a strong partnership with each of the members of its supply chain. Diff: 1Page Ref: 8 4) The marketing team at Bead Beautiful, a line of jewelry targeted at pre-teenage girls, is meeting to formulate the products' value proposition. What should team members consider as they define a value proposition for Bead Beautiful? Answer: In considering Bead Beautiful's value proposition, the marketing team should identify the benefits and values the company promises to deliver to customers to satisfy their needs. The value proposition should differentiate Bead Beaut iful from other similar products, answering the customer's question â€Å"Why should I buy this brand rather than a competitor's? Diff: 2Page Ref: 9 95) Company X carries organizational and office supplies and follows the selling concept. Explain how Company X may lose sight of customer relationships with their marketing orientation. Answer: The company's aim is to sell its supplies rather than make what the market wants; such a strategy creates sales transactions but not long-term relationships. The company's likely faulty assumption is that customers who are persuaded to buy the product will like it or that they will buy the product again even if they weren't really initially satisfied. Company X will not foster customer loyalty with this approach. Diff: 2Page Ref: 10 96) Explain why electronics and pharmaceuticals manufacturers may use customer-driving marketing. Answer: In such industries, consumers do not know exactly what new products are available; therefore, consumers rely on such firms to tell them what they need. Diff: 2Page Ref: 11 97) What determines whether sellers create basic relationships or full partnerships with customers? Answer: The type of relationship a seller seeks to create with its customers is dependent on the number of customers and their profitability. A company with many low-margin customers develops basic relationships; a company with just a few high-margin customers invests resources to create full partnerships. Diff: 1Page Ref: 16 98) How can a marketer increase â€Å"share of customer†? Answer: The marketer can offer greater variety to customers; in addition, the marketer can train employees to cross-sell and up-sell in order to market more products and services to existing customers. Diff: 2Page Ref: 22-23 99) Explain what marketers can expect from individuals in the customer relationship group classified as â€Å"butterflies. Answer: â€Å"Butterflies† are profitable but not loyal. Marketers should enjoy this type of customer â€Å"for the moment† because they soon flutter off. Marketers should create profitable and satisfying transactions with â€Å"butterflies,† then cease investing in them until the next time around. Marketers can expect transactions with butterflies when conditions are optima l for the customer, but they should not expect butterflies to become loyal customers. Diff: 2Page Ref: 24 AACSB: Analytic Skills Skill: Application Objective: 1-4 100) Able works in the marketing department of an international company. In what ways might Able use modern technologies to conduct market research in order to learn more about and better serve his company's customers? Answer: Able could use videoconferencing to monitor customer focus groups discussing the company's products and services in various locations. Able could use online data services to learn more about the needs and wants of his customers, or he could create a customer database for the company to target individual customers with tailored offers. Diff: 2Page Ref: 25 101) In what ways might even a local retailer find itself touched by global competition? Answer: A local retailer might have global suppliers and customers. The retailer's goods may come from abroad, or components of those goods may be produced or assembled abroad. In addition, a local retailer may also sell goods over the Internet to international customers. Diff: 1Page Ref: 27 102) How is marketing being applied in the not-for-profit sector? Answer: Firms in the not-for-profit sector use marketing to enhance their images, to encourage donor marketing to attract memberships and donors, and to design social marketing campaigns to encourage specific causes. Diff: 2Page Ref: 28 -THE END-